Project "FORMAT" and creative agency 4Press present in Odessa the workshop of the strategist of «DIGITALIZM» Agency (London / Moscow), lecturer of the course "Digital Strategist in IKRE" (Moscow),adult education specialist Victoria Deryugina.

On 17.12.2016, in the conference hall of the Business School Wave, the workshop «Strategy: business life rules» will be held. .

Target audience: workshop program is designed for business owners and managers, Vice Presidents of Marketing, Business Development Directors and Top managers involved in the development of strategic decisions. The workshop will be of interest to consultants in the creation of business strategies, innovation and leadership.

Author: Victoria Deryugina: specialist of marketing strategy (11 years) and adult education specialist (andragogy, 3 years). 11 years in marketing: 5 on the client’s side: P&G (Gillette), L’Oreal (Giorgio Armani), SABMiller (Grolsch, global). 5 years in digital strategy: Sandoz, McDonald’s,MasterCard, P&G, Kimberley Clark, Qiwi, Sportloto, Sportmaster, Heineken, Toshiba, Pirelli (Milano), JTI (Genève) and others.
She has studied in MSU, MIRBIS, Harvard DCE, St. Martin’s, Moscow State University of Psychology and Education at the Federal Institute of Education Development, IRDPO of the Ministry of Education. She teaches at: Hint, IKRA, HSE, MSPU, Skolkovo.
Education at the Federal Institute of Education Development, IRDPO of the Ministry of Education. She teaches at: Hint, IKRA, HSE, MSPU, Skolkovo. She works with: Rostelecom, Aeroflot, Tele2, Fedoriv, Avant, Chanel,Adecco, Deloitte, JTI, Сбербанк, Strana Online and other companies.

Program:
Within her workshop, Victoria will give a lecture and a practical part. The lecture will cover the issues of determining overall business strategy and choice of market strategy. The analysis of the competitive business environment will teach students to create a mapping of competitors, identify the position of their business in relation to them and choose the area of further development.
Theoretical part will also help business owners and managers, top managers and business development directors to explore the levels of strategic planning in their company, identify weaknesses or, on the contrary, to assure the correctness of the chosen strategy. Practical part will be devoted to building the company’s structure depending on its market structure. To this end, 12 business structures will be considered.
Practical part will be devoted to building the company’s structure depending on its market structure. To this end, 12 business structures will be considered.