Creativity will save You in the worst of times.

Briefing on rescue job was held by on September, 26^th by 2 wiseacres: Alexandra Doroguntsova, creative director of Ogilvy & Mather Ukraine, and Aleksandr Katkov, teacher at ИКРа and KMBS.

On September, 26^th everyone who decided to give up advertising, lost faith in Creative, ready to blow up own work and to go to Tibet, Alexandra Doroguntsova and Alexander Katkov gave back their confidence in themselves and in the future. This family of advertisers told the audience what makes communication in the crisis times and why the good old creativity is needed most when everything else is absolutely not working. Katkov got smart, he lectured and theorized while Doroguntsova inspired the listeners with the stories of the most controversial Ukrainian campaigns of the going century.