The whole process of design concept developing in one master class package.

In a master class students have to learn to practice the whole process of the package developing: from getting the particular order to create a brand new package. Speakers were given tasks similar to those agencies usually receive from customers, consider these tasks together with the audience and transformed into creative briefs.

Participants were divided into groups, and the result of the work of project teams become handmade sketches of packages with explanatory notes on how and why that was done. Projects were then addressed by the whole audience. Everything was as in the real life with live customers!