Co-founder and director of strategic creative agency Little Big Agency (Moscow) (in the past - SMM-director of creative agency Red Keds)
Maxim Yurin with a master class "Modern trends of SMM promotion."

On the first day of spring 2015 took place FORMAT Maxim Yurin "Modern trends in SMM".

The program of the master-class looked at: 1. Introduction to the advertising and the SMM: General trends and terminology of modern advertising market; Brand journalism and modern trends in the content formation.

2. Analysis and research in the SMM. Creative Brief: The approach to competition analysis and audit of the brand in SMM; Analysis of the trends and preferences of the audience; Writing creative briefs.
3. Creative and content in social networks: Social Development mechanic, activations, special projects, applications, games; Successful examples of case studies and content for different platforms.
4. Promotion in Social Media: Viral mechanics, methods and tools to attract an audience; Targeted advertising on different sites, advertising on the public servers, applications, media advertising.
5. Effectiveness and Results: efficiency planning, KPI, value; used performance indicators; tools for their calculation, analytics tools, lead generation.