The future is not a place where we are heading to but a place we are creating, first, in our head and then in the action. John Schaar, Futurist

07.06. 2016. Kiev. The long-awaited piece of fresh trends in design by Crea Pro and famous European lecturers. International Conference Creascope: hundreds of non-standard approaches to usual tasks, where main instrument is design thinking.
Lecture notes:
1. Learn design from professors and theorists of the Academy is a transfer of emptiness to the emptiness. It is impossible to learn practice from theorists.
2. 2. Sensor Trend analyst. For us, it sounds fantastic, but it is quite common for designers working for Philips.
3. 2008 recession was recognized by a lot of people. For example, the year of recession killed all the companies making copies. They had to do a real design.
44. New Folk design is a starting point, in which Poland found its own individual way in design. It started with the study of the traditions ...
5. 5. What is the design of communication? Communication with client. And within the brand. The design of communication with the client is responsible for everything: for message, correct perception and positioning. For the product and its quality: only communication is able to bring all about the user’s scenario. Communication inside means processes. Build understanding. The design shall get inside the company, so that everyone knows that you give to the client. It's about sense making - meaningful work, understanding the user’s scenario.
6. Design management is responsible for relevancy.
7. What is required from the design of communication? Value creation. Design takes more and more responsibility, it became closer to finance, it is easier to describe its quality by financial KPI. Why? Be relevant is a new value. And the money is there as well.
9. Where is the essence of design thinking? Using the tools of designers to more abstract problems, processes.
10. SUMMARY: good news - the design is available and is required not only by the designers.